Search Engine Optimization (SEO) Tricks

SEO Techniques

INTRODUCTION:

SEO Techniques are a set of specific tasks that would be performed by a Search Engine Optimization Company, when employed by a Client who desires high search engine positions to attract targeted traffic, with the intention of increasing their conversion rates and brand awareness.

Effective Website Optimization should enable the Search Engines to Index a site, utilising the most relevant keywords, related to the content which is promoting the goods and services offered by the Client. Implementing successful SEO Techniques require's an extensive knowledge of logic and a very good understanding of the targeted market sector.

Search Engine Optimization must be focused towards Human visitors in order to achieve good quality traffic and conversion rates. Page Content should be specific, informative and relevant to a search query. Writing relevant, quality content is one of the most important factors or SEO Techniques, which will unlock the doors of your website to real visitors.

A website is a visual and graphic interface to a Company. The web designer will incorporate many skills including graphic design and expert coding to represent the Clients goods and services, to reflect the quality, expertise and brand of the Client. The foundation of strong SEO Techniques should be developed prior to the website design stage by an SEO Specialist. The combination of a professional web designer and SEO professional working in tandem will result in an effective Internet platform, for Search Engine Marketing.

The are many methods of installing good SEO Techniques, but be aware that there are bad techniques that should not be used and avoided at all cost.

Bad techniques include Hidden Text, Optimizing Irrelevant keywords, linking to bad neighbours, keyword stuffing and Doorway or Gateway Pages. These methods of SEO will reveal very little relevant traffic, bad conversion rates and have a high chance of getting your website banned from the search engine index. These methods are often used by "so called" SEO companies offering services at very, very cheap rates.

The Development of your Internet Marketing Strategy is an ongoing process, when optimizing for natural relevant search engine results. The SEO specialist will become an integral part of the Marketing Team.

Studying Market Trends and the analysis of competitors and consumers, combined with extensive keyword research will form the basis of the optimization methodology and will outline the SEO Techniques required for the Internet Marketing Strategy.

Key factors to combine within the SEO Project Plan are as follows;

Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible.

Domain Extension - .com or .net For the Global Market. Use .co.uk for UK Country specific traffic

Host Location - If your attracting UK business host in the UK.

URL Names - include relevant keywords - unique to each page.

Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.

Navigation Structure - Keep it simple.

Meta Tags - Title and Description. - Unique detail for each page, related to page content.

H1 Tags - Use for the short on page content description.

H2 and H3 Tags- Use for Headings for sub category's within the Content

Page Content - Critical Component.

Internal Keyword Link Strategy - Use targeted keywords to link between pages.

Keyword Visibility - Within page Content.

Image Alt Tags - Helps with Accessibility.

Privacy Policy - Assures trust and confidentiality.

The site should confirm to the W3C standards.

Create and submit sitemap's - formatted in either .xml -.htm - .txt.

Create and submit RSS feeds to relevant feed directory's

Create and submit Articles

Find relevant websites within the same market sector or niche and form a link partnership.

Submit your website to relevant or industry related directory's.

A link exchange should be formed by utilising relevant keyword Anchor Text.

Utilise relevant Social Networks and Forums related to your Market Sector.

Utilise Blog sites relevant to your Market Sector.

The above factors are proven SEO Techniques, that will help increase targeted traffic from achieving good or high ranking search engine positions.

Search Marketing Company's require an understanding of logical information processing, this article is a primary example of the organic optimization services provided by WebPageOne Solutions.

Author and SEO Copy Writer : Anand Gokul

TECHNIQUES:

Create unique, accurate page titles

1. Indicate page titles by using title tags

Page title contents are displayed in search results!

•  The title of the homepage for our baseball card site, which lists the business name and three main focus areas.

<html>

<head>

<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>

<meta name="description=" content="Brandon's Baseball Cards provides a 

large selection of vintage and modern baseball cards for sale. We also offer 

daily baseball news and events in">

</head>

<body>

• A user performs the query [baseball cards]. Our homepage shows up as a result, with the title listed on the first line (notice that the query terms the user searched for appear in bold). If the user clicks the result and visits the page, the page's title will appear at the top of the browser.
• A user performs the query [rarest baseball cards]. A relevant, deeper page (its title is unique to the content of the page) on our site appears as a result.
• A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document (1). Ideally, you should create a unique title for each page on your site.
• If your document appears in a search results page,  the contents of the title tag will usually appear in the first line of the results (if you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by Google engineer Matt Cutts, and this helpful diagram of a Google search results page). Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search .
• The title for your homepage can list the name of your website.

business and could include other bits of important information like 

the physical location of the business or maybe a few of its main 

focuses or offerings ( ).

2. Make use of the "description" meta tag

<meta name="description=" content="Brandon's Baseball Cards provides a 

large selection of vintage and modern baseball cards for sale. We also offer 

daily baseball news and events in"

• Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
• Avoid using a single description meta tag across all of your site's pages or a large group of pages

3. Use words in URLs

 URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them.

Avoid:

1. using lengthy URLs with unnecessary parameters and session IDs

 2. choosing generic page names like "page1.html"

3. using excessive keywords like"baseball-cards-baseball-cards-baseballcards.htm"

3. Avoid Redirection URLs

It is better to avoid 301 redirection URLs. But, if you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this.

Read these Books to know more about search engine optimisation:

1. Google- Search Engine Optimization (Starter Guide)

2. Get to the Top On Google